WHO WE ARE
PRENTA is a British family business, founded by Ashley Mihell, a dedicated father who saw the need for well-made, stylish children’s shoes. Our brand embodies a passion for quality and innovation in kids’ footwear, born from a parent’s perspective, not just corporate ambition.
WHERE WE STARTED
Ashley’s journey began from personal frustration over the lack of suitable footwear for his children. Collaborating with industry experts from across the world, PRENTA was formed to create shoes that are as fashionable as they are functional, investing and developing all components from scratch to ensure the highest quality.
WHERE WE ARE NOW
Today, PRENTA is renowned for its cutting-edge AI technology, which guarantees precise fitting, reflecting our core value of making shopping for kids’ shoes stress-free. PRENTA’s timeless designs, crafted from superior materials are loved by kids and trusted by parents. We maintain a close partnership with our suppliers, treating them as an integral part of our team, to continuously refine our footwear. We travel extensively around the globe, forging strong partnerships with our suppliers and manufacturers to ensure that our operations reflect our values.
WHAT MAKES US STAND OUT
We differentiate ourselves not just by crafting our shoes from the ground up but also through our commitment to sustainability. We invest significant time and resources into developing unique products and operate an active second life program, with our partners at Soles4Souls, to minimise our environmental impact. Our collective ambition, knowledge, and hands-on approach helps us build trust with our customers, creating original, high-quality footwear that also cares for the planet.
WHAT WE PROMISE
Whether you’re looking for first walker, toddler, or school shoes, we at PRENTA are committed to producing shoes that offer maximum comfort, support, and protection for growing feet. Designed with your child’s development in mind, our footwear supports healthy foot growth and ensures comfort through all their milestone moments.
LOOKING AHEAD…
There’s a whole world of innovation and stylish designs waiting to be explored, and we’re excited to keep pushing the boundaries of what children’s footwear can be. We at PRENTA are proud to be at the forefront of supportive, fashionable children’s footwear. We continue to use the latest AI technology and utilise our team’s extensive expertise in children’s foot health and shoe design to provide timeless, stylish shoes that
captivate both children and their parents.